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Online Marketing

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World Wide Web

In this Connection Economy, you must leverage the Internet

Not using this unique, far-reaching and cost effective tool
for your business is unimaginable

There are many ways to use the Internet to your advantage. These depend on the nature and location of your business, your clients and your products or services.


Website

Creating a website can be a costly exercise. Inadequate specification leads to development re-work and escalating, out-of-control costs.

Worse still, the resulting website is overly simplistic in design and difficult to maintain (after many changes en route). Results of 'designed on the fly' websites rarely reflect the owner's aspirations or the needs of the business.

Lead2Gold helps clients create websites using the very latest techniques and technologies. It operates a process that steps you to the perfect website design for your business, one that maintains the aspirations of the owner and core needs of the business.

The process continues into the implementation phase to deliver a website exactly matching the specification.

Unusually, providing you a website with the latest design technologies
is cheaper than other methods that fail to meet your needs
- meaning this will save you money too


SEO Marketing

Organisations say they will put your website
on page one of Google
Assume these claims to be lies

It is easy to check: see if their website comes top when searching for "search engine optimisation".

Appearing on page one of search engines is achieved through Search Engine Optimisation (SEO). This is a complex mix of activities that require consistent hard work over at least several months to achieve good results.

Lead2Gold does not claim to be able to have your organisation reach page one overnight. What it will do is help you understand all the factors to be considered and applied to improve your website's chances. If required, it can also arrange for those activities to be undertaken professionally on your behalf.

More importantly, it will advise how SEO marketing integrates with other ways to promote your business.


Social Media

The benefits of social media and marketing can be dramatic.

Promotion of business ventures through social media is relatively new and its conversation rates are very low compared with other approaches. However, the capacity of a promotion that has 'gone viral' to reach millions is impossible to match via other means.

Also, the speed of connection with so many people is unparalleled

It is not easy: the market is by its nature massive and the competition for attention also unparalleled - but the rewards are equally tantalising.

Even modest success in social media terms
will elipse every other type of promotional approach

It is something you should consider for your product or service

Lead2Gold will help you determine if and how best to apply social media marketing for your business.

Working with specialist partners, it is able to offer you a leap forward into this potentially explosive form of promotion.


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