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Optimising your operations is relatively painless and removes historic inefficiencies and other 'clutter' that costs you in terms of time, effort, money and stress.

Formal systems design methodologies form the basis of Lead2Gold's approach. That said, a common success factor in all solutions is its simplicity and 'light touch' for the client organisation and staff.


A typical step-by-step guide to the process is outlined below:


A 'light-touch' investigation will record existing practices; the investigation will require access to both management and operational staff.

The information captured will be reviewed to inform the Operational Report.


A draft Optimisation Report will be presented that identifies areas that can be improved. From this, a plan will be agreed that determining precisely how each selected areas will be streamlined - including metrics to measure progress and celebrate success as milestones are achieved.


It will summarise the benefits of a new way of working. These benefits will be structured into hard benefits (measurable in terms of time & money saved, client satisfaction rating, etc.), and soft benefits (subjective benefits that will arise such as staff morale).


An implementation plan will form part of the report showing the stages at high level - providing a step-by-step 'how to' guide to deliver the benefits stated.


Also, supporting resources for each change/addition will be identified. These will include as a minimum:

  • financial investments
  • management commitment
  • staff and other stakeholder time and commitment
  • 3rd party support

Should Lead2Gold form part of the implementation, the Optimisation Report will be fully populated and priced to avoid the need for a separate proposal.

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Their Lives In Your Hands

Imagine you are Captain of a large passenger aircraft - with the lives of all the passengers in your hands.

The passengers on board include everyone who want or need you to be successful in business: family members, friends, employees, suppliers, etc.


I suspect the analogy isn't lost on you:

  • the plane is your business
  • the Captain is the CEO of the business (you)
  • passengers are those impacted by the success or failure of your business
  • cockpit dials and displays are information required to control your business successfully

How Would You Fly The Plane?

How about this for a plan:

You decide to ignore the cockpit dashboard that's full of control dials and displays. They're quite intimidating because you are unsure of what they do precisely - and don't want to ask because you'll look silly. After all, you're the Captain so should know what they mean.

You sit in the Pilot's seat and stare ahead out of the window, desparately trying to see obstructions that appear in front of the plane in time to move the joystick and hopefully avoid them.

Ultimately, you are relying on flying around for long enough that the destination magically arrives ahead of you - and you'll then be able to guess how to land the plane safely.

But That's Crazy!

This may sound like a ridiculous scenario, but many owners operate their businesses in this manner. For example, most business owners generate Profit & Loss, Cashflow and Balance Sheet reports annually because they are legally required to by the government.

Similarly, repeated, consistent reporting of key metrics is not followed, nor is there sufficient planning in place with milestones to determine if the business is on course for its successful 'destination'.

If you don't have all the reports regularly telling you where the business is going, and a map of where you're going (with milestones on route to check all is well), then you're essentially the Captain sat in the pilot's seat relying on pure luck to reach a safe destination - and not crash the plane before you find it.

More Complex

Every flight is continually blown off course - each change of wind direction or speed can't be planned for in advance.

Pilots must track where the plane is compared with the destination and continually make small steering adjustments to maintain the correct direction.

Your business is the same. There will be many fluctuations and setbacks that arise as it progresses. Without being able to read a dashboard for your business, or understand where the business is and the changes to apply to keep you moving to your planned destination, how can you possibly expect to successfully deliver the business outcome you dreamed of when you started out?

Your Own Cockpit Dashboard

Lead2Gold will help you identify where you are and where you want to be in business terms.

It will identify a pragmatic set of controls and (where possible) automate them. This will provide you continual feedback on progress. Based on that information, pre-prepared plans to correct obstacles that arise will be created (in the same way, pilots know how to readjust course settings when blown off course).

For an in-depth control system, that is understandable to those with rudimentary accounting knowledge, Lead2Gold has access to tools from a partner organisation. These business controls can be provided for you to operate them, or Lead2Gold can operate them on your behalf - leaving you to focus on what to do with the information reported.

Ongoing reporting and regular snapshots of key metrics will show how your business is progressing. They will allow you to make better, fully-informed choices to correct any issues that arise - and make those choices faster than before, so you avoid any resulting damage or lost positive opportunities.

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New Term

No term adequately describes the strategies and methodologies deployed by Lead2Gold, so it had to invent one that reflected its methods.

In summary, Reverse Imagineering involves:

  • Studying successful strategies in a wide range of industries and situations
  • Applying those strategies in new environments, to either disrupt the target environment or simply maximise earning potential of Lead2Gold clients.
  • Applying strategies in the new environments individually or in combination to create a (proven) new approach.

Structured Flexibility

Although details are tailored by client, structured methodologies ensure consistent delivery.
Methodologies will deliver a number of options for clients to consider. The target is to select those that deliver advantage over competitors and secure first-mover advantage in the particular industry.

Not Innovation

This is not structured innovation in the sense that innovation introduces new ideas that are not proven. In fact, the opposite is true: it introduces existing ideas that are proven - just not in the client's industry/environment.


The term Reverse Imagineering was created as a combination of Reverse Engineering and Imagineering.
A full explanation why, plus definitions of all three are provided in the Reverse Imagineering section of the About Page.

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